How about an example? In 2002, the Executive Vice President of Snapple’s advertising agency, Marke Rubenstein, was looking for a new way to bring entertainment to its customers.
Think of content that will make people appear remarkable in sharing information, after all, the desire for approval is a fundamental human motivation. You can find internal notability in any product or idea.
Break the pattern that people are accustomed to waiting for. We share things that make us seem more fun, smart and cool, that is, we need to offer people shareable content that triggers inner notability.īut how? Simple! To provoke internal notability, offer unusual, extraordinary content worthy of note and attention. People speak more of some thoughts than others.
Telling about experiences and personal relationships activates brain circuits that react to rewards, similar to the pleasure of, for example, having money in your wallet or eating a large chunk of a delicious chocolate cake.īut not all personal experiences and relationships become an agenda of the day. Did you know that 40% of what people say about their personal experiences and relationships?ĭo not think that talking about personal experiences and relationships is vanity. Of course, we have the desire to share our thoughts, opinions, and experiences. The most powerful marketing is the personal recommendation. Jonah Berger’s proposal is tempting: to understand the principles that can turn your content into a contagious one, and get shared thousands of times, you must be willing to absorb new insights.īy knowing and applying the six principles of Contagion: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, you will see with your own eyes what it takes to take your business from point A to Point B, without necessarily spending thousands of dollars to get some coverage. Want to learn the science of viral, let’s dive into it! “Contagious PDF Summary” Key Lesson 1: Social Currency Mastering just six techniques can generate countless gains. It can be said that all companies, in particular, the smaller ones, count on creativity to make their case, and this book will teach you how to materialize your ideas regardless of your current standing. In Contagious, you will learn techniques to generate buzz for your business, something that gets tougher by the day, mostly due to fierce local and global competition.
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